Having worked with GPSA in education and research since 2020, Carla stepped into the role of CEO in May 2022 with sound knowledge of the GP training context coupled with vast amounts of curiosity and enthusiasm. Carla is a problem-solver, strategist and marketing professional with a strong administrative and networking background. For twenty years she headed a highly successful group of companies in the retail and hospitality sectors, creating a brand well recognised across Australia for providing mainstream-quality cafés and retail precincts in many of the country’s major teaching hospitals. To this end, not unlike privately-owned general practices and the contractor GPs who underpin our primary health system, she became an expert in navigating the tensions between private sector flexibility and public sector regulation.